Change the narrative of hosting
Portugal has mostly catered its economy around coastline tourism and Lisbon-Porto urban dwelling. Not everyone loves surfing or sitting on beaches. People fond of cycling, birdwatching, heritage explorations, and enotourism, will love Ribatejo’s authentic Portuguese lifestyle.
A manor with six spacious suites, secures privacy and high-end comfort all year round. At the heart of the house, the 40 m² living room and its fireplace for the ancestral circle of warmth that has defined humanity since its inception.
Heritage visionaries spark deserts and sleepy towns
"The older I get I have less need for contemporary culture and big cities and all the stuff we are bombarded with. I am happier at my ranch in the middle of nowhere watching a bug carry leaves across the grass, listening to silence, riding my horse, and being in open space…”
—Tom Ford,
The Talks
Our notion and perception of time have changed. Slow fashion has helped move away from hyper-consumerism. Barefoot Luxury has seeded eco-living. Remote work has moved away forced commuting to artificially lit office. And the role of housing has changed, embracing versatility and expanding geography.
Creative visionaries who shaped the runways in Paris and New York have become masters of Land Art—shaping deserts, wilderness, and sleepy towns into the new catwalks.
American fashion designer and film director Tom Ford assigned
Cerro Pelon Ranch in Santa Fe, New Mexico, his desert property to Tadao Ando, the Japanese master of pure geometry. With a scalpel dipped in light and shade, emptiness transformed into a magnetic shape where horses became the super models.